Our journey began when quality fishing tackle and artificial lures were nearly impossible to find in local stores. Driven by passion and the needs of local anglers, we started handcrafting our own fishing lures, testing them with experienced fishermen near Vidzeme’s lakes and rivers.

After over two years of field testing, development, and gathering feedback, we began producing durable, high-performing spoons and spinning lures tailored to local fishing conditions. Despite limited resources and no access to business loans at the time, we invested in custom molds and tools to ensure consistent quality and performance.

Our early collaboration with the well-known company Salmo helped us reach more anglers and expand our production. Even though the market has evolved and competition has grown, especially after the fall of the Russian market, our commitment to high-quality fishing lures has remained unchanged.